Over the years, we have formed really great relationships within our industry, including working with swim teachers, national swim schools and the Swimming Teachers' Association. Collaborating with them ensures that the Konfidence products continue to be relevant and the very best they can be. We also work with and design for many major high street retailers, swim schools and holiday companies.
Plus, as the market leaders who work across 30 countries – Europe, North America, South Africa, Malaysia, China and Hong Kong – we are able to share our diverse experience across a vast range of different cultures, as well as taking ideas and best practices found within them to innovate further.
As a British family business with three generations involved (four if you count the little ones testing and modelling our products!), our abiding principles today are the same as they were 20 years ago – to create great products, to provide excellent customer service and to treat all of our customers and partners as we would wish to be treated.